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Go 4 the Heart

If I told you how we Republicans can "re-align" the presidential electoral map to make it virtually impossible for the Democrats to ever win a presidential election, would you want to know more?

The secret is to "Go 4 the Heart" when talking to black voters. What does going for the heart mean?  It means ditching numbers, charts, statistics, and data when talking to voters and instead use emotions.

It means talking to voters using "heart" language rather than "head" language.  Voters are people and not projects.

President Donald J. Trump asked black voters, "What the hell do you have to lose"? But he did more than that! He pointed a finger directly at the Democrats for the problems faced by black America.

Whether you are an activist or a candidate or a campaign manager, or whether you are black or white, male or female, if you have the heart to reach out to black independent voters, you must go for the heart.

So, please watch the 1.5-minute video above, then click here to order the 36-page booklet.  Let's stop being silent about the Democrat record.

Warmest regard,


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Friday, March 23, 2018 12:00 AM

Chairman's Blog

Visit the Chairman's Blog for updated News items.

Friday, February 23, 2018 11:50 PM

Bill Calhoun's Support of Donald Trump

As Chairman of the Texas Federation for Republican Outreach (TFRO), Bill Calhoun has this to say regarding his continued support of Donald Trump:

"Our members are dedicated to identifying and engaging independent, black voters. Despite the fact that they overwhelmingly vote for Democrat candidates, the economic condition of far too many African Americans has been marginal.  

The Republican Party has a positive message and we have been talking to voters about it. We share information with them on 2 critical issues:

1.  How to increase their income in this new economy that President Trump has created.

2.  How to adopt new strategies to save and accumulate wealth to pass on to their families.

It’s time for Republican candidates to help us by engaging black voters early in the campaign cycle with an economic message that puts the blame for so many disempowering public policies where it belongs--squarely in the hands of the Democrats.

As President, Donald Trump has kept his promises and he will continue doing so with our help.

Thursday, April 14, 2016 7:18 PM

Let me ask America a question: How has the “system” been working out for you and your family?

Wall Street Journal

by Donald Trump


Monday, January 11, 2016 6:03 PM

Why African Americans May Decide This Election...

But do the parties realize it?

It's nothing new to see an election year bring the demographic analysts out of the woodwork. Each new cycle, we get a new catchphrase to describe whatever slice of the population they've decided holds the key to the presidency: soccer moms, NASCAR dads, you name it. But this election might be a little more old school.

According to an article in the Cook Political Report, the election may well ride on African American voters. In the last several elections, African American political participation has been rising, even while it declines among white voters. But what does this mean for the parties? Do they even realize what's going on?

For years, the Republican party has been futilely chasing Latino voters. They've been told that their pro-life, pro-family positions resonate with Latino values, even while the immigration issue becomes the elephant in the elephant's room. Republicans have long been accused of ignoring Black voters entirely, writing them off as a demographic loss. That may be a short-sighted strategy, but there aren't many indications that anything has changed.
Democrats, on the other hand, have seen solid African American support for years--so much so that we've written before about how the party takes our votes for granted while ignoring our voice. At the moment, Hillary Clinton has strong support among Black voters, but we've only just begun to talk about the issues. Nor is it clear whether the election of President Obama means that African Americans will continue to support Democrats or whether they use their political influence to change the course of both parties.

Support TFRO's mission to win the White House by making a generous donation of $35, $50, $100, or more by clicking here.  Help us keep Hillary out of the White House. 

CAAP is dedicated to telling the uncomfortable truths, no matter what the consequences. We've heard many promises from both parties over the years, but we're tired of being pandered to. Just consider everything that we were told about defending traditional marriage from both parties over the past decade. One party threw away every promise it made and the other did nothing to stop it.

This is the year that we will make the candidates show us what they stand for. Are you ready to join the fight? We'll be sending out more information about our new initiatives for 2016 and an exciting series of events. 

We're tired of hearing candidates tell us where they stand and hoping that they mean it. This year, we're going to let them know where we stand and hold them accountable.

In His Service,

Rev. William (Bill) and Deborah Owens
The Coalition of African-American Pastors

Friday, December 18, 2015 11:29 PM

Sylvia Thompson: Justice Scalia Was Correct About Affirmative Action

Recently, Supreme Court Justice Antonin Scalia commented that blacks lured into colleges and universities for which they are ill-prepared are not benefited by such actions, and he is correct. I am thrilled that finally a white person is not afraid to state the obvious.

I think the higher-education scam in today's America is part of an overall strategy of the liberal Left to destroy black America. By that, I mean to take away the gains blacks have achieved toward an independent and free-thinking existence, since slavery.

Liberal leftism is in my view extremely racist and the only distinction that I draw between today's Left, when it comes to an issue of American blacks, and the more virulent of the race-hating groups is their different motivations.

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Texas Federation for Republican Outreach
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